Privacy policy

Effective Date: August 25, 2026
Website: formaandflux.com
Operating Entity: Home Bee Appliances Ltd (company number 14427460)

At Forma & Flux, we respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how information may be collected, used, and protected when you visit or purchase from formaandflux.com.

1. Information We Collect
Depending on how you use our website, we may collect information including:

  • Name;
  • Billing and shipping address;
  • Email address;
  • Telephone number;
  • Order and purchase information;
  • Customer service communications;
  • Information submitted through website forms;
  • Device and browser information; and
  • Website usage information collected through cookies and similar technologies.

2. How We Use Information
We may use personal information to:

  • Process and fulfill orders;
  • Process payments;
  • Provide order and delivery information;
  • Respond to customer inquiries;
  • Process returns, refunds, and warranty requests;
  • Maintain and improve our website;
  • Help prevent fraud and unauthorized transactions;
  • Send marketing communications where permitted and where applicable consent has been provided; and
  • Comply with legal and regulatory obligations.

3. Payment Information
Payments made through our website are processed through third-party payment providers.

Payment providers may collect and process payment information in accordance with their own privacy policies and security practices.

Forma & Flux does not generally store complete payment card numbers on its own systems.

4. Service Providers
We may share information with service providers where reasonably necessary to operate our business, including providers involved in:

  • Payment processing;
  • Website and ecommerce services;
  • Order fulfillment and shipping;
  • Customer support;
  • Fraud prevention and security;
  • Analytics and website functionality; and
  • Professional or legal services.

US order fulfilment and returns are handled by our warehouse partner, Chicago Warehouse 3PL, at 3301 W 47th Pl, Chicago, IL 60632, United States. We share name, delivery address, phone, and order contents with that partner so they can pick, pack, ship, and receive returns.

We may also disclose information where required by law or where necessary to protect our legal rights or the security of our customers, website, or business.

5. Cookies & Similar Technologies
Our website may use cookies and similar technologies to provide website functionality, remember preferences, understand website usage, improve our services, and support relevant marketing or analytics activities where applicable.

You may be able to manage certain cookie preferences through your browser settings or controls provided on our website.

6. Data Security
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing customer support, maintaining business records, resolving disputes, and complying with legal obligations.

Retention periods may vary depending on the type of information and the purpose for which it is held.

8. Your Privacy Rights
Depending on applicable law, you may have rights relating to your personal information, including the right to:

  • Request access to personal information we hold about you;
  • Request correction of inaccurate information;
  • Request deletion where applicable;
  • Object to or restrict certain processing;
  • Request portability of certain information; and
  • Withdraw consent where processing is based on consent.

To make a privacy-related request, please contact us using the information below.

9. Contact Information

  • Store Brand: Forma & Flux
  • Operating Company: Home Bee Appliances Ltd (14427460)
  • Email: info@formaandflux.com
  • Phone: +44 7417 395333
  • Registered Office: Flat 1, 59 Camp Road, Farnborough, England, GU14 6EN, United Kingdom
  • US fulfilment / returns: Chicago Warehouse 3PL, Client #1042, 3301 W 47th Pl, Chicago, IL 60632, United States